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Content Type: News & Analysis
Today, the European Commission has concluded its Phase II in-depth review of the proposed acquisition of the health and fitness tracker Fitbit by Google, deciding that the merger can go through. While we welcome the commitments put forward by Google to mitigate some risks of compromising individuals' rights and competition, PI considers the effects of this merger will further strengthen Google's capacity to exploit our data.
On 15 June 2020, Google formally notified the European Commission of…
Content Type: Explainer
The lead author of this piece is Elettra Bietti, a doctoral student at Harvard Law School and volunteer for Privacy International
Network effects
Social media companies and other digital business models are driven by so-called network effects. A network effect (also called a network externality) is a service’s propensity to improve functionally as the number of people using it and the amount of data collected through it increases. For example, as the number of Facebook users increases, Facebook…
Content Type: News & Analysis
No doubt this is turning out to be a summer full of news about internet companies' digital dominance.
In June, Google notified the European Commission of its plan to acquire Fitbit - a plan that we immediately identified would raise grave concerns for our well-being as consumers.
Today the European Commission has made its decision. And it's good news.
The European regulator has decided to undertake a detailed 'Phase 2' investigation, rather than just green light Google's plans, voicing also the…
Content Type: Long Read
Monday, 16 June 2025
It’s 7:33 am. Lila’s GoogBit watch vibrates. “You got 6 hours and 57 minutes of sleep last night, including 2 hours and 12 minutes of deep sleep”, the watch reads. “In total, you tossed and turned for 15 minutes only”. Taking into account Lila’s online browsing activity, her sleep pattern, the recent disruptions in some of her other biorhythms, as well as her daily schedule, GoogBit watch has calculated the very best minute to wake her up.
Content Type: Press release
On 15 June 2020, Google formally notified the European Commission of its proposed acquisition of Fitbit, enabling them to capture a massive trove of sensitive health data that will expand and entrench its digital dominance. Privacy International is calling on EU regulators to block the merger.
In November 2019, Google announced its plan to acquire Fitbit, a company that produces and sells health tracking technologies and wearables - including smartwatches, health trackers and smart scales -…
Content Type: News & Analysis
This week, we read that a former Apple contractor who blew the whistle on the company’s programme to listen to users’ Siri recordings has decided to go public, in protest at the lack of action taken as a result of the July 2019 disclosures. The news adds to a series of revelations that have been reported over the past months.
While the issue raises serious questions regarding the compatibility of such practices with data protection laws, at the same time, it highlights a wider problem that…
Content Type: Long Read
Photo by Cade Roberts on Unsplash
For those of you who don't spend the most productive part of your day scanning the news for developments about data and competition, here's what has been going on in the UK since summer 2019.
Basically, the UK competition authority started an investigation into online platforms and digital advertising last summer, and issued their preliminary findings in December 2019, concluding that Facebook and Google are very powerful in the search engine and social media…