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Content Type: Examples
A pregnancy-tracking app collected basic information such as name, address, age, and date of last period from its users. A woman who miscarried found that although she had entered the miscarriage into the app to terminate its tracking, the information was not passed along to the marketers to which the app's developer had sold it. A few weeks before her original due date, a package was delivered to her home including a note of congratulations and a box of baby formula. Although the baby had died…
Content Type: Examples
In 2016 reports surfaced that bricks-and-mortar retailers were beginning to adopt physical-world analogues to the tracking techniques long used by their online counterparts. In a report, Computer Sciences Corporation claimed that about 30% of retailers were tracking customers in-store via facial recognition and cameras such as Intel's RealSense cameras, which can analyse facial expressions and identify the clothing brands a customer is wearing. Intel noted that the purpose was to build general…
Content Type: Examples
Caucuses, which are used in some US states as a method of voting in presidential primaries, rely on voters indicating their support for a particulate candidate by travelling to the caucus location. In a 2016 Marketplace radio interview, Tom Phillips, the CEO of Dstillery, a big data intelligence company, said that his company had collected mobile device IDs at the location for each of the political party causes during the Iowa primaries. Dstillery paired caucus-goers with their online…
Content Type: Examples
In 2015, the Royal Parks conducted a covert study of visitors to London's Hyde Park using anonymised mobile phone signals provided by the network operator EE to analyse footfall. During the study, which was conducted via government-funded Future Cities Catapult, the Royal Parks also had access to aggregated age and gender data, creating a detailed picture of how different people used the park over the period of about a year. The study also showed the percentage of EE subscribers who visited…
Content Type: Examples
A 2016 study from the French Institute for Research in Computer Science and Automation found that in 95% of cases it takes as few as four of the apps users have installed on their smartphones to reidentify them within a dataset. Based on a study of 54,893 Android users over seven months, the researchers found that just two apps were sufficient to reidentify users about 75% of the time. However, the list of apps an individual uses is more revealing than that: it can predict traits like…
Content Type: Examples
A new generation of technology has given local law enforcement officers in some parts of the US unprecedented power to peer into the lives of citizens. In Fresno, California, the police department's $600,000 Real Time Crime Center is providing a model for other such centres that have opened in New York, Houston, and Seattle over the decade between 2006 and 2016. The group of technologies used in these centres includes ShotSpotter, which uses microphones around the city to triangulate the…
Content Type: Examples
By 2016, a logical direction for data-driven personalisation efforts to go was toward the "Internet of Emotions": equipping devices with facial, vocal, and biometric sensors that use affective computing to analyse and influence the feelings of device owners. Of particular concern is the potential for using subtle cues to manipulate people in a more nuanced way than is presently discussed. The beginnings of this are already visible in the example of an Amazon Echo that displayed the items a…
Content Type: Examples
Because banks often decline to give loans to those whose "thin" credit histories make it hard to assess the associated risk, in 2015 some financial technology startups began looking at the possibility of instead performing such assessments by using metadata collected by mobile phones or logged from internet activity. The algorithm under development by Brown University economist Daniel Björkegren for the credit-scoring company Enterpreneurial Finance Lab was built by examining the phone records…
Content Type: Examples
In 2015, Boston advertising executive John Flynn, CEO of Copley Advertising, began developing a system that uses standard online advertising and tracking techniques, coupled with geofencing, to send advertisements to women's smartphones when they are sitting inside Planned Parenthood clinics and other abortion facilities. The system was soon adopted by the northern California-based crisis pregnancy centres network RealOptions and the evangelical adoption agency Bethany Christian Services. The…
Content Type: Examples
In 2016, researchers at MIT's Computer Science and Artificial Intelligence Laboratory developed a new device that uses wireless signals that measure heartbeats by bouncing off a person's body. The researchers claim that this system is 87% accurate in recognising joy, pleasure, sadness, or anger based on the heart rate after first measuring how the individual's body reacts in various emotional states. Unlike a medical electrocardiogram, it does not require a sensor to be attached to the person's…
Content Type: Examples
In 2016, the Big Data lab at the Chinese search engine company Baidu published a study of an algorithm it had developed that it claimed could predict crowd formation and suggested it could be used to warn authorities and individuals of public safety threats stemming from unusually large crowds. The study, which was inspired by a New Year's Eve 2014 stampede in Shanghai that killed more than 30 people, correlated aggregated data from Baidu Map route searches with the crowd density at the places…
Content Type: Advocacy
On 20 March 2015, Privacy International and Open Rights Group submitted comments on the UK Government's draft Equipment Interference Code of Practice.
The UK has been hacking for over a decade, yet the release of the draft Code of Practice is the first time the UK intelligence services have sought public authorisation for their activities. Indeed, it is the first time the intelligence services have publicly acknowledged they engage in hacking.
Unfortunately, the draft Code of…