Acxiom builds links across channels, devices, and applications
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In 2014, Acxiom's chief product and engineering officer, Phil Mui, described the system the company had been building to link individuals' activities across the many channels, devices, and applications they use. A single individual may accumulate four different personas via 24 cookies across six different devices; Acxiom's goal was to unify these. The company holds some 5,000 pieces of customer data for each of the 700 million individual consumers in its database.
https://www.mediapost.com/publications/article/216930/supplier-of-the-year-acxiom-whos-on-first-wha.html
tags: Acxiom, databases, cookies, linking
Writer: Joe Mandese
Publication: Media Post
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