Tapad exits media business to focus on data and identity

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In 2018, Tapad announced it would offload its media business to Brand Networks, refocusing instead on its data business and identity products, primarily its cross-device graph. A particular target for its new focus was the telecommunications industry, starting with Telenor, which acquired Tapad in 2016. Tapad's goal was to deliver personalisation at scale.

https://adexchanger.com/data-exchanges/tapad-getting-media-services-game/

https://www.tapad.com/press-release/tapad-redefines-business-to-deliver-personalization-at-scale-to-marketers

tags: Tapad, Telenor, identity graph, cross-channel linking, telcos, personalisation

Writer: Allison Schiff; Tapad

Publication: AdExchanger; Tapad press release

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