US 2020 Election: Youtube to end full-day homepage ad space reservations

Following the Trump re-election campaign's "block" purchase of Youtube homepage ad space - known as its masthead - in early 2020, Youtube has announced that it will be “retiring” reservations for full-day advertisements on its coveted homepage ad spot beginning in 2021, a change it said it communicated to advertisers earlier this year.

Instead, advertisers will only be able to buy that spot on a per-impression basis, making it harder for a single advertiser to dominate the page for a day at a time.