"Facebook Brexit ads secretly run by staff of Lynton Crosby firm."

Examples

Article extract:

"A series of hugely influential Facebook advertising campaigns that appear to be separate grassroots movements for a no-deal Brexit are secretly overseen by employees of Sir Lynton Crosby’s lobbying company and a former adviser to Boris Johnson, documents seen by the Guardian reveal.

The mysterious groups, which have names such as Mainstream Network and Britain’s Future, appear to be run independently by members of the public and give no hint that they are connected. But in reality they reportedly share an administrator who works for Crosby’s CTF Partners and have spent as much as £1m promoting sophisticated targeted adverts aimed at heaping pressure on individual MPs to vote for a hard Brexit."

Link: https://www.theguardian.com/politics/2019/apr/03/grassroots-facebook-brexit-ads-secretly-run-by-staff-of-lynton-crosby-firm
Author:Jim Waterson
Publication: The Guardian, UK
Publication date: 3 April 2019

See more examples

Our campaign

When Your Data Becomes Political

Learn more

Micro-targeting

Our fight

Challenging Corporate Data Exploitation

Target Profile

C|T Group

What PI is calling for

Companies must protect privacy by design, not exploit people and their data.

PI challenges companies to change their behaviours.