College Board website pixels send data to technology platforms

An investigation finds that using search tools provided by the College Board, the organisation that administers SATs and Advanced Placement exams for university-bound students, prompts it to send details of SAT scores, grade point averages, and other data to Facebook, TikTik, and other companies via pixels embedded in its site. The tools help students find colleges that accept students with specific grades or test scores. College Board says the pixels are merely there to measure the effectiveness of its advertising and don't share personally identifiable information. However, pixels typically include unique alphanumeric strings to identify users.

Article: College Board website pixels send data to technology platforms 

Publication: Gizmodo

Writer: Thomas Germain