Data broker

Video

In 2020, two weeks before the UK headed into the first nationwide lockdown, we published a podcast about a marketing company being given access to hospital maternity wards. Now, almost 2 years to the day, we're coming back to you with an update about how companies operating data broking services, as Bounty did, are causing headaches for brands using personal data for targeted advertising.

27 Oct 2020
After a two year investigation into credit referencing agencies (CRAs) Experian, Equifax and TransUnion - initiated in part pursuant to a complaint filed by PI against Equifax and Experian in November 2018 - the ICO has published a report finding "widespread and systemic data protection failings" in
09 Jun 2020
Data-driven companies like Experian, CACI, and Xantura are pitching their services to help UK local officials to identify people in need. Xantura and CIPFA, the accountancy body for the public sector, have teamed up to deploy a £15,000 tool that uses local authority data including the NHS’s
26 Mar 2020
The consumer and market trends insight company StatSocial announced Crisis Insights, which it claims tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. StatSocial's Silhouette social data
30 Apr 2019
The New York Times picked 16 categories (like registered Democrats or people trying to lose weight) and targeted ads at people in them. They used the ads to reveal the invisible information itself, noting that it is a "story of how our information is used not just to target us but to manipulate
02 Apr 2018
The Sunday edition of the national newspaper Bild reported that Chancellor Angela Merkel's conservative Christian Democrats (CDU) party and the centre-right Free Democrats (FDP) party purchased "more than a billion" pieces of personal data about potential voters from a subsidiary of Deutsche Post
13 Jun 2018
In June 2018 Facebook announced it would install new controls to improve members' understanding of how companies targeted them with advertising, including letting them know if a data broker supplied the information. This was the second update to the company's policies in 2018; in March it attempted
08 Oct 2018
In 2018, the French company Criteo formed a partnership with AgilOne to identify and link customer behaviour across multiple online and offline channels. The service is intended to make the ads consumers see more relevant, but also stop showing them ads for products they've already bought in offline
The accuracy of Facebook's ad targeting sometimes leads users to believe that Facebook is spying on them by tapping the microphones in their phones. Facebook has denied the practice - and is likely telling the truth because uploading and scanning the amount of audio data such a system would involve
23 Oct 2017
After investigation, the UK's privacy regulatory, the Information Commissioner's Office has found that two small sections of the written scripts used by Blue Telecoms, a marketing firm that made calls on behalf of the Conservative Party during the 2017 general election, crossed the line from
Websites have long used third-party analytics scripts to collect information about how visitors use their sites. In November 2017, researchers at Princeton found that an increasing number of sites use "session replay" scripts that collect every action the user performs while on the site, including
30 Oct 2017
Cracked Labs examines the impact on individuals, groups, and wider society of the corporate use of personal information as it feeds into automated decision-making, personalisation, and data-driven manipulation. On the web, companies track us via hidden software that collects information about the
09 Oct 2015
In 2015, Ant Financial, a Chinese company affiliated with Alibaba, began deploying "Sesame Credit scores". Ant, which also runs the popular payment app Alipay, claims that it uses both online and offline purchasing and spending habits to calculate a credit worthiness score for each of its more than
11 Mar 2016
In 2016 Jonathan Evans, the former head of Britain's MI5 warned that private firms are analysing "open source" - that is, publicly posted - information to create profiles that are just as intrusive as anything Britain's intelligence agencies deploy and that the gap is closing between open
03 Mar 2003
In 2003, the New Hampshire Supreme Court ruled that information brokers and private investigators may be liable for the harms caused by selling information. In the case in question, Amy Boyer, a young woman, was murdered by Liam Youens, a stalker. Youens obtained her information from Docusearch
24 Mar 2017
Few people realise how many databases may include images of their face; these may be owned by data brokers, social media companies such as Facebook and Snapchat, and governments. The systems in use by Snap and the Chinese start-up Face++ don't save facial images, but map detailed points on faces and