Retail

In 2017 the Electronic Privacy Information Center filed a complaint with the US Federal Trade Commission asking the agency to block Google's Store Sales Measurement service, which the company introduced in May at the 2017 Google Marketing Next event. Google's stated goal was to link offline sales to

In 2017, Amazon was granted a patent has been granted a patent, first filed in 2012, on a mechanism that allows retailers to intercept network requests such as URLs and search terms on in-store wifi and either block shoppers from conducting online price comparisons or offer them discount coupons or

Cracked Labs examines the impact on individuals, groups, and wider society of the corporate use of personal information as it feeds into automated decision-making, personalisation, and data-driven manipulation. On the web, companies track us via hidden software that collects information about the

In 2016 reports surfaced that bricks-and-mortar retailers were beginning to adopt physical-world analogues to the tracking techniques long used by their online counterparts. In a report, Computer Sciences Corporation claimed that about 30% of retailers were tracking customers in-store via facial

In 2015, the Carrefour supermarket in Lille installed a system of LED lights designed by Philips that send special offers and location data to customers' smartphones. Using the system, customers who install an app can use their smartphone camera to detect all the promotions around them or search for

In 2016, Facebook and Google began introducing ways to measure the effectiveness of online ads by linking them to offline sales and in-store visits. Facebook's measurement tools are intended to allow stores to see how many people visit in person after seeing a Facebook campaign, and the company