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Content type: Long Read
Elections and political campaigns are increasingly mediated by digital technologies. These technologies rely on collecting, storing, and analysing personal information to operate. They have enabled the proliferation of tailor-made political advertising. The recent proliferation of AI technologies is enabling ever more sophisticated content creation and manipulation in the context of elections.In parallel, governments are continuing to invest in digital technologies for the running of elections…
Content type: Advocacy
When it comes to elections around the world, we find ourselves in a terrain that is more and more populated by digital technologies, which have an increasingly critical impact upon the realisation of democracy. Digital technologies used in the context of elections offer new opportunities to support voter participation, whilst simultaneously posing increasing challenges for voters and those who manage and oversee elections. The introduction of technologies into electoral systems in countries…
Content type: Advocacy
In the last few years, electoral processes and related activities have undergone significant changes, driven by the development of digital technologies.The use of personal data has redefined political campaigning and enabled the proliferation of political advertising tailor-made for audiences sharing specific characteristics or personalised to the individual. These new practices, combined with the platforms that enable them, create an environment that facilitate the manipulation of opinion and…
Content type: Advocacy
In June 2023, we made a submission to the Human Rights Committee ahead of its 138th Session in relation to Colombia’s compliance with the International Covenant on Civil and Political Rights (ICCPR).
We called on the UN Human Rights Committee to make the following recommendations to Colombia:
The Electoral Law should ensure that the electoral register does not include personal data other than what is required to establish eligibility to vote. The law should define the minimum…
Content type: Advocacy
The role that personal data plays in political campaigns https://privacyinternational.org/learn/data-and-elections and the risks of data abuse and exploitation only entered into the public discourse a few years ago, when Cambridge Analytica became a household name thanks to several scandals over the course of 2017 and 2018.
Since then, we have seen a flurry of initiatives that have helped shed light on the otherwise very opaque practices of digital campaigning. There have been public…
Content type: Advocacy
This report is presented by TEDIC (Technology and Community Association) and Privacy International (PI). TEDIC is a non-governmental, non-profit organization, based in Asunción, that promotes and defends human rights on the Internet and extends its networking to Latin America. PI is a London based human rights organization that works globally at the intersection of modern technologies and rights.
TEDIC and PI wish to express some concerns about the protection and promotion of the right to…
Content type: Advocacy
Esta carta también está disponible en inglés.
Estimados Sres. Zuckerberg y Pichai,
En los últimos años, ustedes han sido pioneros en la creación de importantes herramientas de transparencia para ayudar a los usuarios de su plataforma a entender, conocer y contextualizar la propaganda electoral a las cuales se ven expuestos. Estamos de acuerdo en que los procesos de verificación de anunciantes y los repositorios de anuncios son salvaguardas claves contra la manipulación y la desinformación en…
Content type: Advocacy
This letter is also available in Spanish.
Dear Mr. Zuckerberg and Mr. Pichai,
In the past few years, you have pioneered important transparency tools to help your platform users understand, learn about and contextualise the political advertising they see. We agree that advertiser verification processes and ad repositories are key safeguards against online manipulation and misinformation. However, we are saddened to observe that these benefits have not been equally distributed among your global…
Content type: Long Read
Among the many challenges of 2020, the impact on elections around the world kept us all on the edge of our seats. 75 countries postponed national and local elections due to Covid 19. Of the elections that went ahead, we saw Covid safe measures at polling stations (South Korea led the way forward in April) an increase in postal voting (who can forget the USA, but also Poland) and political parties in Uganda conducting "virtual" campaigns as mass rallies and in person campaign meetings were…
Content type: Long Read
Political parties depend on data to drive their campaigns, from deciding where to hold rallies, which campaign messages to focus on in which area, and how to target supporters, undecided voters and non-supporters, including with ads on social media. Political parties increasingly hire private companies to do the bulk of this work, and our primary concern is how these companies use personal data to “profile” people and drive election campaigning.
As part of PI’s programme of work on Defending…
Content type: News & Analysis
Over the past years, there has been much attention paid to political advertising transparency on online platforms. Growing internet penetration and the rising popularity of social media have made social media platforms a key battlefield for political actors in the fight for votes, where political ads have proved themselves to be a popular weapon. This means online transparency towards voters has become more imperative than ever.
And yet, social media platforms’ regulation of political ads…
Content type: Advocacy
The entire election cycle is increasingly data dependent. This is particularly the case with political campaigns which are ever more digital and data driven. This campaign environment presents novel challenges due to the scale and range of data available together with the multiplicity, complexity and speed of profiling and targeting techniques. All of this is characterised by its opacity and lack of accountability. Existing legal frameworks designed to curtail this exploitation often also fall…
Content type: Video
Immediately following the UK general election in December 2019, we worked with Open Rights Group to commission a YouGov poll about public understanding and public opinion about the use of data-driven campaigning in elections.
The poll used a representative sample of 1,664 adults across the UK population.
'Data-driven political campaigning' is about using specific data about you to target specific messages at you. So, for this might involve knowing that you are, for example, likely to…
Content type: Long Read
Commercial interests seem to often overshadow the EU’s stance as a global privacy leader. After looking at Europes's shady funds to border forces in the Sahel area, Niger's new biometric voting system, and attempts to dismantle smugglers networks powered by Europe's gifts of surveillance, freelance journalist Giacomo Zandonini looks at the battle for data protection and digital rights in the continent.
What do a teenage labourer on a marijuana farm in Lesotho, a…
Content type: Advocacy
In order to ensure free and fair elections, it is essential that there be safeguards and protections applied to prevent the exploitation of personal data. It is important that those with responsibilities for protecting our data be transparent in order to ensure that there are effective safeguards in place, and civil society plays an important role in holding them accountable.
At Privacy International we developed the attached questions to help obtain information from bodies/authorities…
Content type: News & Analysis
On New Year's Day, the Twitter account @HindsightFiles began publishing internal communications and documents from the now defunct SCL Group, dating from 2014-2018. They came from the hard drive of Brittany Kaiser, who held several senior positions at SCL Group including at one of its subsidiaries, Cambridge Analytica, and featured in the Netflix documentary "The Great Hack".
Privacy International first investigated Cambridge Analytica in 2017. We questioned the company's role in the Kenyan…
Content type: News & Analysis
In the run up to the UK General Election on 12 December 2019, Privacy International, joined by other organisations called on political parties to come clean about their use of data. The lack of response to these demands combined with other evidence gathered by groups during the run up to the election demonstrates that current regulations are not fit for the digital era.
This briefing to which Privacy International contributed together with Demos, the Computational Propaganda Project at the…
Content type: Advocacy
In October 2019, PI responded to the UK Information Commissioner’s (ICO) consultation on a draft Code of Practice for the use of personal data in political campaigning.
This follows on from PI's submission in December 2018, to the ICO’s Call for Views.
PI welcomes the draft Code of Practice as a first step. However, much remains to be done to close the implementation and enforcement gap and strengthen existing regulatory frameworks.
In response to the ICO’s questions, PI’s submission…
Content type: Advocacy
PI is increasingly concerned that democratic participation can be inhibited by novel and unhindered surveillance both by governments and companies. To safeguard our rights, earlier this year, we launched our work programme, Defending Democracy and Dissent, which aims to investigate the role technology plays in facilitating and/or hindering everyone's participation in civic society.
This submission to the House of Lords covers PI’s views on:
How digital tech has changed the way…
Content type: Advocacy
On 28 August 2019 PI joined International Privacy Network partner Asociación por los Derechos Civiles and others in writing to the Directors of Public Policy for Latin America at Facebook, Google, and Twitter. The letters outline what steps are needed to make the social media giants' ad archives effective. Earlier this year organisations across Europe, led by the Mozilla, wrote to the companies with similar guidelines - the letters sent today say that equivalent steps should be taken for ad…
Content type: Explainer
Recently the role of social media and search platforms in political campaigning and elections has come under scrutiny. Concerns range from the spread of disinformation, to profiling of users without their knowledge, to micro-targeting of users with tailored messages, to interference by foreign entities, and more. Significant attention has been paid to the transparency of political ads - what are companies doing to provide their users globally with meaningful transparency into how they…
Content type: Advocacy
Dear Chair and Committee colleagues,
Privacy International is an international NGO, based in London, which works with partners around the world to challenge state and corporate surveillance and data exploitation. As part of our work, we have a dedicated programme “Defending Democracy and Dissent” where we advocate for limits on data exploitation throughout the electoral cycle.
We have been closely following the important work of the Committee. Prompted by the additional evidence provided…
Content type: Advocacy
On 26 July 2019, Privacy International sent the attached written evidence submission to the UK All Parliamentary Party Group on Electoral Campaigning Transparency.
In the UK, All-Party Groups (APPGs) are informal groups of Members of both the House of Commons and House of Lords with a common interest in particular issues.
Content type: Advocacy
As an organisation that has been fighting to protect people's data and privacy since the 1990s, we were left speechless by your redemption of Cambridge Analytica’s former staff ("What Cambridge Analytica’s ex-staff can teach us about data defence”, Gillan Tett, July 24, 2019).
How can we prevent a repeat of the Cambridge Analytica scandal?, Tett asks, yet fails to even mention the core solution that is universally proposed by privacy professionals around the world: comprehensive…
Content type: Advocacy
Democratic engagement is increasingly mediated by digital technology. Whether through the use of social media platforms for political campaigning, biometric registration of voters and e-voting, police monitoring of political rallies and demonstrations using facial recognition, and other surveillance methods, technology is now infused into the political process.
These technologies rely on collecting, storing, and analysing personal information to operate. Much recent debate around…
Content type: Advocacy
In early June 2019, PI engaged in the UK's Centre for Data Ethics and Innovation consultation regarding online targeting. PI focused its submission on the use of targeting in online political and issue-based advertising, and the collection and use of data to target people online.
In considering the impact of online targeting, it is essential that the Centre for Data Ethics and Innovation have due regard for privacy as a fundamental right (as enshrined in UK, European, and International Law).…
Content type: Advocacy
Consultation Submission
In March 2019, Privacy International submitted a response to a consultation on Disinformation in Electoral Contexts, led by the Office of the Special Rapporteur for Freedom of Expression of the Inter-American Commission on Human Rights together with the Department of Electoral Cooperation and Observation (DECO) and the Department of International Law (DIL) of the Organisation of American States (OAS).
In our submission we highlighted the importance of minmising data…
Content type: Advocacy
In December 2018, PI responded to the UK Information Commissioner's (ICO) Call for Views on a Code of Practice for the use of personal information in political campaigns.
The consultation followed on from the ICO's policy report Democracy Disrupted?, published in July 2018, which recommended that the Government should legislate at the earliest opportunity to introduce a statutory Code of Practice under the Data Protection Act 2018 for the use of personal information in campaigns.…
Content type: Video
In April 2019 Ukraine held presidential elections. We were in Kyiv to hear about people's experience monitoring online disinformation – a big issue in this election. Activists in Ukraine have long experience navigating the noisy and chaotic environment that disinformation creates – which comes not only from Russia, but also from domestic politicians and others with money and power.
At PI, we’re working to make sure that the way data is used by political actors and…