Criteo keeps viewed products data for 13 months

In 2016, the French company Criteo, which uses website tags to collect information about the products visitors see, noted that it keeps such data for 13 months. The company creates user profiles based on each visit to a website to view content or a product, and also uses the data for retargeting ads - that is, to display the same ads on subsequent sites consumers visit.

https://www.mediapost.com/publications/article/290565/criteo-creates-tech-that-optimizes-dynamic-ads-in.html

tags: Criteo, tracking, profiling

Writer: Laurie Sullivan

Publication: MediaPost