01 Jan 2017
The key claim of retargeting, the business of companies like Paris-based Criteo, is that it can match long-tail advertisers with long-tail publishers and retailers. Ad exchanges enable these connections by identifying the specific group of people who need what smaller brands have - products such as
08 Sep 2016
In 2016, when data scientist Fred Benenson investigated why he had received an email from Sears asking if he was still interested in a product shortly after he had browsed for it on the Sears website, he discovered that Sears had contracted the French company Criteo to make this type of connection
12 Jul 2016
In 2016, the French company Criteo, which uses website tags to collect information about the products visitors see, noted that it keeps such data for 13 months. The company creates user profiles based on each visit to a website to view content or a product, and also uses the data for retargeting ads
08 Feb 2010
In 2010, customers of the online shoe retailer Zappos, which was acquired by Amazon in 2009, began noticing that recommendations for products they had viewed on the site were following them around the web. The culprit was a then-new practice known as "retargeting", which uses cookies to identify
02 May 2018
The French company Criteo is struggling to conform to the requirements of the EU's General Data Protection Regulation, which came into force in May 2018. Critics believed that Criteo's practice of opting visitors to European retail sites into first-party cookies and tracking even if they ignored the
11 Feb 2017
In 2017, the French retargeting company Criteo admitted that Apple's Intelligent Tracking Prrevention - changed default settings that prevent ad networks and other technology companies from tracking users - would cut its revenues by 8% to 10%. Although Safari had blocked such third-party cookies
08 Oct 2018
In 2018, the French company Criteo announced it would link up with the ecommerce company Shopify to enable retailers and merchants of all sizes to use its technology to target users across channels and devices and scale up their businesses. Retailers will not need to expand their IT resources. https
28 Jun 2018
In 2018, the French company Criteo unveiled its new €20 million AI lab, dedicated to researching and developing machine learning. The company intends the lab to shape industry standards for measurement and best practices in this area, and lead the international conversation on responsible data use
08 Oct 2018
In 2018, the French company Criteo formed a partnership with AgilOne to identify and link customer behaviour across multiple online and offline channels. The service is intended to make the ads consumers see more relevant, but also stop showing them ads for products they've already bought in offline
21 Sep 2013
In 2012, when the French company Criteo filed with the Securities and Exchange Commission to go public, it cited its data assets and the accuracy of its algorithms as a crucial part of its valuation. The company said that every day it was presented with billions of opportunities to connect
