Advertising

The Dutch data protection authority has found that Microsoft's Windows 10 operating system breaches Dutch law by processing personal data of the system's users without informing them clearly about what type of data the company uses and for what purpose. In addition, users cannot give valid consent

A pregnancy-tracking app collected basic information such as name, address, age, and date of last period from its users. A woman who miscarried found that although she had entered the miscarriage into the app to terminate its tracking, the information was not passed along to the marketers to which

In 2016 reports surfaced that bricks-and-mortar retailers were beginning to adopt physical-world analogues to the tracking techniques long used by their online counterparts. In a report, Computer Sciences Corporation claimed that about 30% of retailers were tracking customers in-store via facial

In 2015, the Carrefour supermarket in Lille installed a system of LED lights designed by Philips that send special offers and location data to customers' smartphones. Using the system, customers who install an app can use their smartphone camera to detect all the promotions around them or search for

In 2013, Harvard professor Latanya Sweeney found that racial discrimination pervades online advertising delivery. In a study, she found that searches on black-identifying names such as Revon, Lakisha, and Darnell are 25% more likely to be served with an ad from Instant Checkmate offering a

By 2020, digital ad spending on political campaigns, which was about $22 million in 2008, is projected to reach $3.3 billion. Broadcast audiences in 2016 were about a quarter the size they were in the 1980s, and they are continuing to shrink, while half of US broadcast radio stations are expected to

A 2016 study from the French Institute for Research in Computer Science and Automation found that in 95% of cases it takes as few as four of the apps users have installed on their smartphones to reidentify them within a dataset. Based on a study of 54,893 Android users over seven months, the

As speech recognition and language-processing software continue to improve, the potential exists for digital personal assistants - Apple's Siri, Amazon's Alexa, and Google Assistant - to amass deeper profiles of customers than has ever been possible before. A new level of competition arrived in 2016

In 2016, Facebook and Google began introducing ways to measure the effectiveness of online ads by linking them to offline sales and in-store visits. Facebook's measurement tools are intended to allow stores to see how many people visit in person after seeing a Facebook campaign, and the company

In a presentation at London's 2016 Black Hat cybersecurity conference, researchers from UCL showed that it was possible to use ultrasound to track consumers across multiple devices. Marketers were already using beacons inaudible to the human ear to activate functions on devices via their microphones

In 2015, Boston advertising executive John Flynn, CEO of Copley Advertising, began developing a system that uses standard online advertising and tracking techniques, coupled with geofencing, to send advertisements to women's smartphones when they are sitting inside Planned Parenthood clinics and

Facebook has come under fire after leaked documents revealed the social media site has been targeting potentially vulnerable children. The allegations suggest the company is gathering information on young people who “need a confidence boost” to facilitate predatory advertising practices

A 2017 lawsuit filed by Chicagoan Kyle Zak against Bose Corp alleges that the company uses the Bose Connect app associated with its high-end Q35 wireless headphones to spy on its customers, tracking the music, podcasts, and other audio they listen to and then violates their privacy rights by selling