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Content type: Advocacy
In our submission we outline our concerns with the industry as a result of extensive technical research and complaints taken to data protection authorities in Europe as a result.
Data brokers must specifically be included in "actors in scope."
We recommend that "data brokers" are specifically included in the list of "actors in scope". A data broker is a company that collects, buys and sells personal data and this is often how they earn their primary revenue. It is a term that is entering…
Content type: Frequently Asked Questions
On 27 October 2020, the UK Information Commissioner's Office (ICO) issued a report into three credit reference agencies (CRAs) - Experian, Equifax and TransUnion - which also operate as data brokers for direct marketing purposes.
After our initial reaction, below we answer some of the main questions regarding this report.
Content type: News & Analysis
Banning TikTok? It's time to fix the out-of-control data exploitation industry - not a symptom of it
Chinese apps and tech companies have been at the forefront of the news recently. Following India's ban of 59 chinese apps in July, President Trump announced his desire to ban TikTok, shortly followed by his backing of Microsoft's intention to buy the US branch of its parent company ByteDance. Other than others lip syncing his public declaration, what does President Trump fear from this app, run by a firm, based in China?
It's all about that data
One clear answer emerges: the exploitation of…
Content type: News & Analysis
GDPR was hard won. PI, together with other civil society actors, fought from the beginning for a version of the law that offers the strongest rights and protections in the face of intense industry lobbying.
Holding the hidden data ecosystem to account
Two years ago, we committed to using GDPR to seek to hold to account the hidden data ecosystem - those companies that amass and exploit large amounts of our data for profit.
Here’s some of the action we’ve taken:
In Nov 2018,…
Content type: Advocacy
In early June 2019, PI engaged in the UK's Centre for Data Ethics and Innovation consultation regarding online targeting. PI focused its submission on the use of targeting in online political and issue-based advertising, and the collection and use of data to target people online.
In considering the impact of online targeting, it is essential that the Centre for Data Ethics and Innovation have due regard for privacy as a fundamental right (as enshrined in UK, European, and International Law).…
Content type: Long Read
Like millions of other people, you use messaging apps, social media, share, read and watch content on your phone or computer. If that’s the case then hundreds of AdTech companies collect and exchange your data every single day. AdTech, a short form of advertisement technology, is a catch-all term that describes tools and services that connect advertisers with target audiences and publishers. It’s also a multi-billion-dollar industry that is facing investigations by Data Protection Authorities…
Content type: Press release
The Irish Data Protection Commission has today launched an inquiry into the data practices of ad-tech company Quantcast, a major player in the online tracking industry. PI's 2018 investigation and subsequent submission to the Irish DPC showed how the company is systematically collecting and exploiting people's data in ways people are unaware of. PI also investigated and complained about Acxiom, Criteo, Experian, Equifax, Oracle, and Tapad.
PI welcomes this announcement and its focus on…
Content type: News & Analysis
We found this image here.
Today, a panel of competition experts, headed by Professor Jason Furman, the former chief economic adviser of in the Obama administration, confirmed that tech giants, like Facebook, Amazon, Google, Apple and Microsoft, do not face enough competition.
Significantly, the report finds that control over personal data by tech giants is one of the main causes preventing competition and ultimately innovation.
Privacy International's research has shown clear examples of…
Content type: Press release
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK. Privacy International urges the data protection authorities to investigate these companies and to protect individuals from the mass exploitation of their data.
Our complaints target companies that, despite exploiting the data of millions of…
Content type: Advocacy
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more…
Content type: Advocacy
Today, Privacy International has filed complaints against seven data brokers (Acxiom, Oracle), ad-tech companies (Criteo, Quantcast, Tapad), and credit referencing agencies (Equifax, Experian) with data protection authorities in France, Ireland, and the UK.
It’s been more than five months since the EU’s General Data Protection Regulation (GDPR) came into effect. Fundamentally, the GDPR strengthens rights of individuals with regard to the protection of their data, imposes more…