Educational

Examples, Explainer, Educational Case Study, Course, Guide

23 Dec 2013
In August 2016, Oracle's MICROS division, one of the top three global point-of-sale vendors, was hacked by the Carbanak Gang, a Russian organised cybercrime group known for hacking into banks and retailers. In 2014 when Oracle acquired it, MICROS' systems were in use at more than 200,000 food and
07 Jan 2015
In 2015, Turner Broadcasting, a semi-autonomous division of AT&T's Warner Media announced it would integrate offerings from Episilon, Krux, and Oracle into its data management platform, which powers its ads. Oracle and Epsilon help bring in offline and multichannel consumer data, while Krux bridges
01 Jan 2016
In 2013, Oracle spent $1.5 billion to acquire the cross-channel marketer Responsys in a move analysts saw as an effort to compete with Salesforce, and also Adobe Systems. The acquisition was the beginning of a push into marketing that continued through 2015. Oracle, better known for enterprise
02 Jun 2015
In 2014, Oracle beat out Facebook, Adobe Systems, and TV ratings agency AC Nielsen to acquire Datalogix for an estimated $1.2 billion. At the time, DataLogix, which provides data on offline consumer spending to digital marketers to enable them to track the effectiveness of their ads, had estimated
16 Nov 2015
In 2015, Oracle rolled out "Validated Demographics", a service based on combining the capabilities it acquired with BlueKai, a data management platform that gathers data from publishers, and Datalogix, a tool that compiles offline demographic data. The combination of these complementary services
13 Apr 2017
In 2017, Oracle Data Cloud and Simulmedia entered into an agreement to enable purchase-based targeting on national television. In this system, advertisers are able to reach audiences that are targeted based on their in-store purchases. Simulmedia is a leader in data-optimised TV campaigns; its
13 Jul 2016
In 2016, PlaceIQ, which connected physical and digital activities across time, space, and mobile devices, announced a collaboration with Oracle that would make its audience data available through Data Cloud's BlueKai Marketplace. PlaceIQ uses data from 475 million location points, 100 million unique
01 May 2016
In 2016, Oracle, long known as an enterprise software company, acquired the audience tracking company AddThis as part of expanding its business into marketing technology. AddThis places buttons on web pages to enable visitors to share stories or follow accounts on social media sites such as Facebook
22 Oct 2018
In 2018, to enhance its AI capabilities Oracle acquired DataFox, which supplies business intelligence that can be used to help businesses plan a variety of customer relationship management services. The startup has a database covering 2.8 million public and private businesses and expecting to add 1
21 Sep 2017
In 2017 a free online service offered by Experian was found to be allowing anyone to request the PIN needed to unlock a previously-frozen consumer credit file. Freezing the file is intended to secure such accounts against tampering and fraud. To get an unlocking number, visitors needed to provide
13 Jan 2000
In 2000, Experian entered into a consent decree with the Federal Trade Commission and agreed to pay $1 million to settle charges that the company blocked and delayed incoming phone calls from consumers wishing to discuss the contents of and possible errors in their credit reports. Under the Fair
10 Feb 2015
In October 2015, Experian announced that a breach of its computer systems exposed the Social Security numbers and other data of approximately 15 million people who applied for financing from the mobile network operator T-Mobile USA, to which Experian supplied credit assessment services. Experian
13 Oct 2013
In 2013, detailed personal information being sold by the fraudster-friendly underground service Superget.info was found to have been bought from CourtVentures, a public records aggregator bought by Experian in 2012. In late 2013, Superget.info's operator, 24-year-old Vietnamese national Ngô Minh
01 Jan 2005
As early as 2005, Experian began suggesting that its Mosaic consumer classification system, used by retail chains to tailor their stock for local populations could be used by political parties for campaigning. Based on work by Richard Webber, a visiting professor at University College London, Mosaic
21 Feb 2007
In 2007, Experience agreed to pay $300,000 to settle a Federal Trade Commission complaint that the company's ads for a "free credit report" failed to explain clearly enough that consumers who signed up would be enrolled in a credit-monitoring programme costing $79.95 per year. The FTC alleged that
23 Mar 2017
In March 2017, Experian agreed to pay a $3 million fine to settle a complaint brought by the Consumer Financial Protection Bureau that until 2014 the company had provided consumers with "educational" credit scores that were different from the FICO scores actually provided to credit card issues